![]() The AU7100's sound is only passable, with a lack of volume and projection that makes for a presentation without much impact. ![]() The UE43AU7100 even proves a little more tolerant of wide viewing angles than most budget LCD TVs, wrapping up a picture performance that trades showiness and aggression for immersiveness and consistency in a way we wholeheartedly endorse. And while the set isn’t bright enough to drive colours off the screen with particularly spectacular volumes, there is still an agreeable sense of daylight lustre to the tones of sun-drenched HDR woods, vibrant blue skies and busy city streets. Colour blends are delivered with impressive subtlety and practically no ‘banding’. Good black levels are often accompanied by good colour, and so it proves – mostly – with the UE43AU7100. Dark elements of mixed light and dark images enjoy rich and deep black tones, while full-on dark scenes appear with startlingly little of that grey or blue wash over them that so often blights such scenes on relatively affordable LCD TVs. Particularly great to see at this price point is how deep its blacks are. ![]() While inevitably for its money it is not without its limitations, the UE43AU7100 delivers an impressively balanced, consistent and immersive picture. Solid processing and a thoughtful, balanced picture that actually seems to have had some care and attention lavished on it can be more than enough. You don’t have to spend long in the UE43AU7100’s company, though, to realise that a TV doesn’t have to be an extrovert to stand out from the crowd. This 43-inch LCD TV doesn’t flaunt a particularly flamboyant design, doesn’t sell for a particularly outrageous price – either high or low – and its features list is certainly no Lord Of The Rings-style epic. Look up ‘unassuming’ in the dictionary and you will probably find a picture of the Samsung UE43AU7100.
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